PALM & LOTUS—Brand & Web Studio
Campaign & Promotional Design
intro.
The four Elements
Each concert in the season needed to stand on its own visually while still feeling connected as part of a single season of programming. The design system needed to work across posters, digital promotion, and supporting collateral while capturing the emotional tone of each performance.
The goal was to create something visually striking and contemporary that would attract new audiences, while still respecting the classical tradition of the music being performed.
the challenge.
Creating a cohesive season
Each concert in the season needed to stand on its own visually while still feeling connected as part of a single season of programming. The design system needed to work across posters, digital promotion, and supporting collateral while capturing the emotional tone of each performance.
The goal was to create something visually striking and contemporary that would attract new audiences, while still respecting the classical tradition of the music being performed.
The visual direction for the season was inspired by the four classical elements—water, earth, air, and fire. Each concert was paired with an element, expressed through atmospheric imagery and colour palettes that reflect the tone and energy of the music.
Strong vertical typography anchors each composition, creating a consistent visual signature across the series while allowing each poster to maintain its own personality.
The result is a set of dramatic, modern concert posters that feel connected as a series while giving each performance a distinctive visual identity.
the solution.
Designing through the elements
outcome and impact.
Supporting a Seasonal Campaign Experience
The campaign system provided a consistent and adaptable visual framework across the full 2024/2025 season, supporting a wide range of promotional materials including print, digital, and performance assets. Each piece was designed to stand on its own while maintaining a clear connection to the broader campaign.
the client.
The Richard Eaton Singers
Founded in 1951 by the late Richard Eaton, the premier symphonic choir in Edmonton, Richard Eaton Singers, has played a leading role in the cultural community of the city for more than six decades.
RES is dedicated to the enjoyment, study and performance of great choral music, to an international standard of excellence, and to fostering the appreciation and future of this music.
